CASE STUDY 1

Custom & Made-to-Measure Technical Outerwear for Skiing & Snowboarding

MADE
OUTDOOR

THE PROBLEM

1. POOR FIT - By trying to fit everyone, traditional apparel brands are effectively fitting no one.

2. IMPERSONAL - Everyone’s outdoor experience is unique. Current offerings force us into specific designs & feature sets.

3. UNSUSTAINABLE - Legacy brands are stuck in an unsustainable loop of harmful materials and shipping practices.

4. EXCLUSIONARY - The current model ignores under represented groups who want to connect to the outdoors.

THE MADE SOLUTION

1. THE PERFECT FIT. GUARANTEED. (POWERED BY 27K)

  • Accurate and quick 3D body scan measurements using a phone

  • Pattern system creates a custom pattern for each individual user leading to improved performance and a better overall feel

2. YOUR KIT. YOUR WAY.

  • The customer chooses every detail - material, color, style, zippers, pockets, sleeves, hood design, etc.

  • Design is driven by the customer, not some generic market segment

3. SUSTAINABLE THINKING

  • Made-to-order manufacturing

  • Direct shipping from the factory

  • Flexible fabric sourcing
    Sympatex - carbon neutral, recycled, recyclable
    Deadstock Polartec Neoshell materials

4. INCLUSIVITY FROM THE GROUND UP

  • Infinite sizing and fit for any body shape and size

  • Opportunity to remove gender from the apparel buying experience

  • Inclusive representation in marketing, athletes, and hiring

<5%

MADE Return Rate compared to industry average of ~24%

30%

of all apparel is never sold and gets sent to the landfill or is destroyed. MADE only makes gear that already has a home completely eliminating this overproduction loop.

68%

of American women are over size 14. MADE offers product that perfectly fits all bodies.